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Our archives on China CITIC Bank
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Research Note
Chinese banks' matured approach to IT partnerships bodes well for domestic financial eco-system
Date: Mar 06, 2013   |   Author: Baron Laudermilk
Chinese banks now look at five decisive factors when selecting prospective IT partners – brand, work history, committed resources, quality of service, and cost.
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Case Study
China CITIC Bank employs data-oriented strategy to activate dormant card accounts
Date: Feb 07, 2013   |   Author: Baron Laudermilk
China CITIC Bank’s credit card activation rates improved 389% since implementing SAS’ marketing campaign, designed to improve credit card management.
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Case Study
China CITIC Bank implements data-driven strategy to drive future growth
Date: Aug 13, 2012   |   Author: Carol Wheatcroft
The joint stock bank redefines its credit card centre strategy to create more successful marketing communications, whilst also improving risk management capabilities.

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