The Asian Banker
LoginSubscribe
Visit other sites

Our archives on China CITIC Bank
User access may be restricted to paying subscribers only.

Profile Photo
Research Note
Chinese banks' matured approach to IT partnerships bodes well for domestic financial eco-system
Date: Mar 06, 2013   |   Author: Baron Laudermilk
Chinese banks now look at five decisive factors when selecting prospective IT partners – brand, work history, committed resources, quality of service, and cost.
Profile Photo
Case Study
China CITIC Bank employs data-oriented strategy to activate dormant card accounts
Date: Feb 07, 2013   |   Author: Baron Laudermilk
China CITIC Bank’s credit card activation rates improved 389% since implementing SAS’ marketing campaign, designed to improve credit card management.
Profile Photo
Case Study
China CITIC Bank implements data-driven strategy to drive future growth
Date: Aug 13, 2012   |   Author: Carol Wheatcroft
The joint stock bank redefines its credit card centre strategy to create more successful marketing communications, whilst also improving risk management capabilities.


Sponsors
Social
Linkedin Twitter facebook
The Asian Banker app is now available for your smartphone
Show Less
About us | Jobs and Internships with us | Contact us | Advertise with Us | | Privacy Policy | Copyrights Requests | Legal Notice | Feedback
RSS FeedRSS Feed | Follow us on Linkedin Twitter Facebook
Copyright 2014, The Asian Banker. All Rights Reserved .