The Asian Banker
中文
LoginSubscribe

While sales and service integration proceeds, banks still struggle in measuring campaign profitability
Despite a refined and more granular segmentation, higher campaign automation and centralised campaign management, most banks in the region still rely heavily on untargeted and unsolicited marketing.

Sep 09, 2011 | Research

The majority of banks in emerging markets still operate in silos along their business lines, with inter-departmental cooperation and information sharing extremely limited. Sales and service integration has come a long way from the beginning of Customer Relationship Management (CRM) in the 1990s. Starting from contact management and customer service, more and more features were added over time.  Best practice banks in the region, such as those in Hong Kong, Singapore and Australia, have realised integrated sales and services structures as well as implemented and executed multi-channel…

Please login to read the complete article. If you already have an account, you can login now or subscribe/register.

Categories: Data & Analytics, Emerging Markets, FSI Customer Relationship Management , India, Indonesia, Malaysia, Thailand
Keywords: Data Silos, Best Practices, Infrastructure, Customer Behaviour
Add a new comment:




Allowed tags: <b><i><br>



Comments (0)

  • 1


  • Show Less
    About us | Jobs and Internships with us | Contact us | Advertise with Us | | Privacy Policy | Copyrights Requests | Legal Notice | Feedback
    RSS FeedRSS Feed | Follow us on Linkedin Twitter Facebook
    Copyright 2014, The Asian Banker. All Rights Reserved .