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Relationship-focus advantage drives banks to integrate CRM with mobile platform
Proceedings report from The Asian Banker teleconsultation session, "Customer engagement in the new digital and mobile enabled world” on key focus areas and trends in multichannel digital banking.

Jun 10, 2013 | Research

I. Introduction 1. The Asian Banker organised a teleconsultation session, “Customer engagement in the new digital and mobile enabled world” to discuss trends and issues in retail banking in a digital era. 2. The following report summarises the central points presented by the key speakers of the session, including main issues discussed, as well as the Question and Answer (Q&A) session that followed. 3. The objectives of the session were:i. to discuss major trends and focus areas in Asia’s retail banking landscapeii. to discuss the key success…

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Categories: Branch Banking, Channels, Customer Centricity, Data & Analytics, FSI Customer Relationship Management , Innovation, Mobile Banking, Retail Banking, Technology & Operations
Keywords: CRM, Digital Banking, Branch Innovation, Tan Su Kia, ABN AMRO, Albert M. Visscher, Microsoft Dynamics, MAS, HKMA, Big Data
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