The Asian Banker

"Data helps us define the customer"
Akihito Nohara, former EVP of Rakuten Bank discusses how the bank pulled off an impressive recovery by introducing a fee based business model and leveraging on the strengths of Rakuten Group.

Jul 25, 2013 | Foo Boon Ping

Internet banking veteran and former EVP of Rakuten Bank, Akihito Nohara attributes the bank’s remarkable recovery to profitability to the introduction of a fee-based business model. Through the introduction of service fees for various banking services such as ATM withdrawals and online funds remittances, he created an important and stable source of fee income for the banking business. He revamped the bank’s fee structure to reflect the costs of its diversified product line-up. In today’s tightening interest margin environment, the ability to generate fee-based income has become even more critical.

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Categories: Cards, Customer Centricity, Innovation, Internet Banking, Mortgage, Remittance, Retail Banking, Technology & Operations
Keywords: Akihito Nohara, Rakuten Bank, Rakuten Group, Rakuten Ichiba, eBank, E-Commerce
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