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Inflexible IT systems viewed by banks as a barrier to success
Proceedings report from The Asian Banker Breakfast Roundtable Dialogue on developments in multi-channel customer management and increasing lifetime customer relationship value.

Nov 05, 2012 | Levina Lim

I. Introduction The Asian Banker held an interactive breakfast roundtable dialogue together with the financial services industry’s multichannel management in Asia. These included marketing heads of banks, head of consumer & retail banking, and business development in Malaysia. The purpose was to share The Asian Banker Research insights on leading multichannel customer management developments in banks today. How to increase lifetime value of their customer relationships through an integrated customer communication management platform was also discussed. II.…

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Categories: Channels, Consumer Finance, Core Banking, Data & Analytics, Data Management, Retail Banking, Technology & Operations
Keywords: Multichannel, Customer Engagement, Customer Relationship Value
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