The Asian Banker

E.Sun Bank casts gaze to Southeast Asia and China to deliver future growth
Joseph Huang, president of E.Sun Bank, discusses the bank’s strategies to boost market share and capture additional revenue growth.

Feb 05, 2013 | Baron Laudermilk

E.Sun Bank, Taiwan’s 12th largest bank in terms of asset size, successfully boosted market share across various product lines – from deposits to unsecured personal loans (UPL) – over the course of 2012. Although the bank’s size (in terms of branches, employees and assets) pales in comparison to some of Taiwan’s larger banks, E.Sun Bank is beginning to challenge them in a variety of fields, including credit card sales as well as personal and SME loan offerings. Additionally, the bank is also looking to build its capabilities in China and the Southeast Asia region to better aid Taiwanese companies’…

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Categories: Cards, Data & Analytics, Deposits and Liabilities, FSI Customer Relationship Management , Retail Banking, Taiwan, Trade Finance, Transaction Banking
Keywords: E. Sun Bank, Joseph Huang, Chinatrust Commercial Bank, Citibank Taiwan, Data Mining, CRM
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