The Asian Banker

DBS streamlines customer experience across key markets through pan-regional CRM platform
The bank rolled-out a regional CRM platform with rationalised and standardised business functionalities in Taiwan, China, India, Hong Kong and Indonesia.

May 30, 2013 | Levina Lim

Preamble The largest bank in South East Asia by assets, DBS’ strategic aspiration to be the “Asian Bank of Choice for the New Asia” hinges upon putting its customers at the heart of its banking relationship. In Singapore, the bank operates the DBS and POSB brand, boasting about 80 branches at various locations and leading the domestic mortgage loan and credit card sector. To achieve its strategic aspiration, DBS needed a tool to capture customer interactions through targeted campaign processes, transaction history, service requests and supporting reports infrastructure.…

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Categories: Customer Centricity, Data & Analytics, FSI Customer Relationship Management , Technology & Operations
Keywords: DBS, HCL Technologies, Microsoft, CRM
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