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Published February 07, 2013
China CITIC Bank employs data-oriented strategy to activate dormant card accounts
China CITIC Bank’s credit card activation rates improved 389% since implementing SAS’ marketing campaign, designed to improve credit card management.
Date: Feb 07, 2013 Author: Baron Laudermilk Categories: Cards, China, Customer Centricity, Data & Analytics, Data Management, FSI Customer Relationship Management , Retail Banking, Technology & Operations Keywords: China CITIC Bank, SAS, Data Modeling, SAS EM, SAS DM Background China CITIC Bank is China’s eighth largest bank in terms of total assets, and ranked 18th in The Asian Banker’s “Top 500 Strongest Banks 2012” for its low non-performing… All visitors must register to gain access. Access to selected news, research and our regular e-newsletters is free for up to 10 days from publication. Please login now or subscribe/register.
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