Asian banks keen on pursuing analytics-driven marketing initiatives across channels
Tapping into high-performance analytics and sentiment analysis the next frontier for banks ready to take the leap.
*The complete “Leveraging Data and Analytics for Customer-Centricity and Innovation” survey can be downloaded at the bottom of this page.
Asian Banker Research recently conducted a survey of senior bankers in Asia on the use of data and analytics across the key areas of finance, risk and marketing. The purpose of the survey is to determine how banks are utilising analytics to gain customer insights across various areas of banking. The survey covered mature markets such as Australia, Hong Kong, Singapore and emerging markets such as Indonesia and Malaysia.
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, Customer Centricity
, Data & Analytics
, Data Management
, FSI Customer Relationship Management
, Hong Kong
, Technology & Operations
Keywords: Real-Time Analytics
, Bank Mashreq
, Sentiment Analysis
, Big Data
, ICICI Bank
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