The Asian Banker

Asian banks embracing gamification in social media and Internet banking
Financial institutions have been toying with gamification techniques for the last ten years. Is Asia ready to take the leap?

Feb 26, 2013 | Levina Lim

Before 2010, the term “gamification” was one hardly discussed beyond the boundaries of video games, social networking sites and online education. Given the conservative perception of banking, it wasn’t a word one would expect associated with a bank – there is no room for games in the serious business of banking, and bankers generally aren’t into games. However, even before gamification gained the buzz it had of late, financial institutions had in fact been experimenting with online interactive games since the turn of the century. Driven primarily by the need to drive greater customer…

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Categories: Channels, Customer Centricity, Mobile Banking, Retail Banking, Technology & Operations
Keywords: Gamification, Barclays, CBA, BBVA, ICICI Bank, CIMB Bank
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