Thursday, 25 April 2024
Wesleyan Bank appoints Simon Welling as new director of sales and marketing
Birmingham-headquartered Wesleyan Bank has appointed a new director of sales and marketing.
Simon Welling has joined from Paragon Asset Finance and will report to the company’s chief executive, Steve Deutsch.
He has previously spent more than 20 years at Lombard Business Finance in a number of roles including head of major corporate asset finance and regional indirect sales director.
In his new role, Welling will lead the direct and indirect sales and marketing activities while overseeing the introduction of new products and value-added services to Wesleyan Bank’s customers.
Welling said: "This is a very exciting period at Wesleyan Bank, and I’m joining a team with the ambition and ability to be a major player in the alternative finance space.
"I’m looking forward to leveraging the significant potential we have in our existing segments, as well as targeting additional revenue streams to drive market share and growth."
Deutsch added: "Simon will play an instrumental role in the development and delivery of a fully integrated sales and marketing strategy for the business.
"His expertise will prove invaluable in supporting our growing asset finance and long-term loans business in our chosen markets, while maintaining mutually beneficial relationships with our customers and partners."
Wesleyan Bank is a subsidiary of specialist financial services mutual Wesleyan Assurance Society.
Re-disseminated by The Asian Banker
