United Overseas Bank (UOB) has launched Mighty Insights, an artificial intelligence (AI)-based digital banking service to help their customers better manage their finances.
With this digital service, UOB will anticipate and provide insights that enable its customers to track their savings and expenses and which will guide them to relevant financial solutions that can help them meet their financial needs.
According to their press release, Mighty Insights uses advanced data analytics, machine learning and pattern recognition algorithms to determine the best guidance it can provide its customers who span different life stages and have varied financial needs and lifestyle priorities.
Mr Aaron Chiew, Head of Digital and Mobile, Group Retail, UOB, said that Mighty Insights is yet another example of how UOB is using technology to transform the banking experience for its customers.
“Our focus at UOB is always to create a delightful banking experience for each individual by ensuring that we have one seamless conversation with them across all channels, from the branch to the mobile phone. We wanted to sharpen the information that we provide our diverse customer base so that it is always relevant and personalised to each individual.”
Re-disseminated by The Asian Banker