The Asian Banker

RHB premier banking opens in Singapore
Oct 28, 2011

Singapore, October 28th 2011 – RHB Bank today introduced its new banking branch concept as well as a new Premier Banking centre located at its  Cecil Street branch, as it marks its 50th anniversary in Singapore.

The opening ceremony was officiated by Yang Berbahagia Tan Sri Azlan Zainol, Chairman of RHB Bank Berhad as well as the RHB Bank Board of Directors. The revamp of RHB’s banking halls incorporate its service quality promise of a better banking experience. The new concept, taking into account the customers’ needs via a recent finding of an online poll 1 conducted by RHB Bank, will feature a multi-sensory experience for them.

On the bank’s opening of its first Premier Banking centre, Mr. Jason Wong, Country Head, RHB Bank Singapore, commented: “RHB Bank’s investment in the Premier Banking service affirms our intention to capture and grow the affluent segment. Singapore is one of the key financial centres and is a preferred regional hub especially among affluent Asians. This phenomenon presents vast opportunities for RHB Bank to nurture and expand our premium banking business.”

The bank also intends to roll out new product offerings specifically targeted at the more affluent customers in the near future. Currently, RHB Bank provides a range of financial products and services to consumer, corporate and commercial clients, ranging from various types of deposits and loans, treasury to investment banking.

The new RHB banking branch concept, in line with the results of the online poll, showed that while most customers use self-service platforms for their day-to-day banking needs, they still expect a human touch of service. More customers also valued the service quality of the bank’s staff more than the actual products that the bank offers. Commenting on the findings, Mr. Wong said: “Very interestingly, as it shows that despite the advances in technology, nothing replaces the human touch when it comes to customer service. This human touch is something we have always valued in RHB Bank. Our new banking branch concept aims to provide a more private, comfortable environment for customers, attended to by our friendly frontline staff.”

RHB Bank Singapore is the first full bank to be conferred the prestigious Service Class award by SPRING Singapore as well as the first and only bank in Singapore and Malaysia to be awarded the prestigious “Best Customer Experience Management of the Year Award” in banking service by APCSC Hong Kong. It was most recently awarded the Singapore Quality Class by SPRING Singapore in June 2010. RHB Bank is a full-licensed bank in Singapore with a network of seven branches situated in various locations and operates 15 Bureau de change outlets in Singapore Changi Airport.

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Re-disseminated by The Asian Banker

Categories: Retail Banking
Keywords: RHB Singapore

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