Mar 28, 2013
Dubai, March 26th 2013 - At the ‘Misys MENA Market Forum 2013’ on Sunday, Misys announced its new innovative range of online and mobile banking products, Misys BankFusion Digital Channels, which significantly enhances the way banks provide products and services via the Internet or mobile devices.
Misys BankFusion Digital Channels comprises a range of proven and mature modules covering online banking, mobile banking, personal financial management and Internet brokerage, which enable banks to extend their services and add more value to their customers. The innovative solution enables banks to keep up to date with the changing needs of consumers. It allows banks to provide a better digital service all the time and allows them to optimise their costs, as customers migrate from transacting in branches to banking via digital channels.
“Today’s retail banking customers want to take control of their money,” states Alex Bray, Retail Channel Manager at Misys. “People need to have access to banking services on the go, at any time of day, wherever they are. They demand solutions that make it simpler to pay bills or transfer funds and allow them to manage their money so they can plan better for the future and save more. We continually ensure we are providing our customers with the best products and support so they can meet their customers’ increasing appetite for online banking services and we’re delighted to be able to launch Misys BankFusion Digital Channels to meet this need.”
The new digital channels offering from Misys helps banks change and manage their channel strategies more effectively and more rapidly. Banks will now be able to ward off the threat of competitors and cope with the increasing pressures from more sophisticated consumers wanting to use the latest technology. Customers are more likely to have mobile devices and access to the Internet and Wifi and mobile web is more available than ever, making it vital to put digital at the heart of a multi-channel strategy.
Alex Bray adds, “Customers want to be offered relevant products that they can buy with the minimum amount of effort. They want seamless integration between online devices and channels and innovative propositions that have a fresh, clear design, incorporating innovative concepts such as gamification and the best use of social media.”
BankFusion Digital Channels will be available pre-integrated within Misys BankFusion Universal Banking, Equation, and Midas applications and as a standalone offering to legacy banking systems on the market.
Misys BankFusion Digital Channels is powered by the multi-award winning IND Group (http://www.indgroup.eu/en/who-we-are/awards), which has delivered value through its solutions to banks throughout the world including Raiffeisen, Unicredit, Riyadh Bank and Intesa Sanpaolo. IND’s proven technology has made it possible for banks to improve their customer experience through mobile and online channels. The company has had great success in enabling these banks to very quickly increase the number of customers accessing services and performing transactions. IND’s customers have been able to more than double the number of people accessing its services through digital channels within only a few months of implementing the technology because of the enhanced user experience and value it brings to the consumer.
Re-disseminated by The Asian Banker