The Asian Banker

JCB and BNI form card issuing and merchant acquiring partnership
May 09, 2013

Tokyo/ Jakarta, May 7th 2013 - PT. JCB International Indonesia (“JCBIIDN”), the subsidiary of JCB International Co., Ltd. (“JCBI”), the international operations subsidiary of JCB and leading commercial Bank Negara Indonesia (“BNI”) are pleased to announce the signing of a card issuing and merchant acquiring partnership.

BNI has a long history as the first bank in Indonesia established by the national government in 1946, and now is a major commercial bank with 1.636 branches and a network of 8.279 ATMs throughout the country. BNI is top level in the card market as well, in both number of cards issued and number of merchants acquired. JCB cards are today issued in 16 countries with 79 million cardmembers and accepted at 23 million merchants in 190 countries and territories around the world. Since JCBI entered into the Indonesian market in 1983 to expand JCB card acceptance and have been increasing convenience for JCB cardmembers largely based in Japan, China, Korea, Taiwan, and other Asian countries who travel to Indonesia. With this new partnership, JCBIIDN are looking forward to expanding the JCB brand through the BNI network in the market that is expected to grow strongly in the future, and BNI is aiming to improve services to meet the diversifying needs of its customers as the economy grows.

“We are very glad that BNI, a prestigious leading bank in Indonesia, has become our new partner,” said Kimihisa Imada, Deputy President of JCBl. “I am sure that BNI’s robust brand trusted by Indonesian consumers and our Japan based quality brand will create new value for customers in Indonesia. We are committed to actively invest and bring in our expertise in both quality of services and technologies that we developed in the world in order to contribute to Indonesian payment industry."

Director of Consumer & Retail BNI, Darmadi Sutanto stated, “Collaboration with JCBIIDN is a new breakthrough in the deepening base lending in the retail sector. JCB itself has been widely known as a provider of international payment services, so as to give pride to customers who have JCB cards. Cooperation between JCBIIDN and BNI is expected to increase the level of credit cards ownership, so that the amount that will ultimately encourage the flow of cheap money into BNI from low cost of fund product.”

"We believe this partnership will be able to encourage the public's willingness to try new product BNI credit card, especially for the staff who work in a large company, BNI customers from Japan, Japanese expatriates, the Japanese community in Indonesia, and fanatical users items from Japan," Darmadi said.

BNI will be phasing in JCB card acceptance at 40.000 merchants in Indonesia starting October 2013, and plans to launch a JCB Platinum credit card by December in the same year.


Re-disseminated by The Asian Banker

Categories: Retail Banking
Keywords: JCB, BNI

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