ICICI Bank launches Diamant credit card
Date: Nov 26, 2012
Categories: Retail Banking
Keywords: ICICI Bank
Mumbai, November 21st 2012 – ICICI Bank Limited, India’s largest private sector bank, today announced the launch of ICICI Bank Diamant, a super premium card for private banking customers. This card is yet another addition to the “Gemstone Collection” of credit cards. The other cards, which form a part of this collection, include the ICICI Bank Sapphiro, ICICI Bank Rubyx and ICICI Bank Coral Credit Card.
The ICICI Bank Diamant is available on the MasterCard World platform and offers a wide range of exquisite and opulent privileges to complement the lifestyle of our discerning customers. On offer are elite privileges that include access to private islands, yachts, jets, supercars, membership to the Leading Hotels of the World, Ltd., Priority Pass, and the loyalty programme from Air France and KLM, entrée to exclusive movie premieres and complimentary tee-offs at the some of the finest golf courses across the world. The card also has premium offerings on travel, shopping and entertainment hubs.
The ICICI Bank Diamant credit card has been voted amongst the 3 best card designs in the world by International Card Manufacturer's Association (ICMA) for 2012.
Mr. Vicky Bindra, President, APMEA, MasterCard Worldwide, said, “MasterCard is pleased to collaborate with ICICI Bank for the launch of the ICICI Bank Diamant card. The continued emergence of the affluent consumer segment in India presents a huge opportunity but also requires world class products to fulfill the higher expectations of these consumers who seek exceptional quality in every aspect of their lives. The ICICI Bank Diamant card is an example of MasterCard's commitment to provide payment experiences that have been developed specifically to cater to their sophisticated tastes and lifestyle choices of the affluent Indian cardholder."
The ICICI Bank Diamant Credit Card offers a wide list of attractive benefits to the card members:
• Access to over 50 exotic private islands spread across the Indian Ocean, the Caribbean Isles, off the coasts of New Zealand and Australia and in Europe’s famed Aegean and Mediterranean Sea
Re-disseminated by The Asian Banker