The Asian Banker

Geojit BNP Paribas launches India's first trading app for Facebook
Jun 14, 2013

May 31st 2013 - Keen to woo a new class of young retail investors, Indian retail broker Geojit BNP Paribas is the first to launch a stock trading app, Social Flip, which allows clients to execute stock trades on the BSE (Bombay Stock Exchange) platform from the familiar comfort of their Facebook accounts.

The application includes investment tutorials, a stock market game and a trading application.

Social media has become an integral part of the lives of millions. India has the largest base of Facebook users outside the US with over 43.5 million accounts. And the Geojit BNP Paribas' Facebook page itself has more than a hundred thousand likes.


Re-disseminated by The Asian Banker

Categories: Markets & Exchanges, Technology & Operations
Keywords: Geojit BNP Paribas

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