The Asian Banker

ERN appoints Brian Thom as president for Asia
Oct 17, 2013

Singapore/ London, October 7th 2013 - Big data startup ERN ( today announced the appointment of Brian Thom as its President for Asia. Mr Thom, who has more than 34 years experience in the financial services industry, will also join the board of ERN, which has offices in Singapore, London and Silicon Valley. He will be responsible for the strategic direction of ERN across the Asia Pacific region.

Mr Thom has a broad background in retail banking and cards having served, among other positions, as Head of Global Marketing at American Express Bank, Regional Marketing Head for MasterCard Asia Pacific and as President of Citibank Card Services for Japan. He also has more than 10 years of experience in managing start-ups in Asia. Previously, he served on the Board of Visa Japan and Diners Club Asia.

ERN’s superior real-time big data analytics platform Looop which launched in February 2013 is already being adopted by clients across both Asia & Europe due to its shopping basket analysis capabilities as well as its vast scalability, geo fence and real-time decisioning capabilities.

Looop is a real-time big data analytics and loyalty platform that enables both banks and merchants to analyse transactional data, using it to create compelling relevant and timely offers that can be sent to customers through a mobile app or multiple touch points in real-time.

“I’m thrilled to be joining ERN at a very exciting time in the company’s development, ahead of multiple global deployments of the Looop platform,” said Mr Thom. “Effectively and efficiently utilizing Big Data in financial services marketing programs will give our clients a significant competitive advantage. ERN provides the sophisticated tools needed in an easy to use, scalable package.”

Dan Brassington, CEO and Co-Founder of ERN, said: “We are delighted to announce Brian as President for Asia Pacific. Brian is another high-profile addition to ERN’s executive management team and board, his vast experience will be invaluable in helping the company to develop its operations in the Asian markets.”

Mr Thom holds an MBA in International Business from New York University’s Leonard N. Stern School of Business where he wrote a thesis on the use of predictive modelling in financial services. He has lived and worked in many Asian countries including Japan, Korea and China.


Re-disseminated by The Asian Banker

Categories: Technology & Operations
Keywords: ERN, Brian Thom

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