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EE launches new "In The City" strategy
Oct 18, 2013

London/ New York, October 15th 2013 - EE today launches a new strategy and services to acquire more City-based business customers by introducing a range of new services, such as Mobile Voice Recording, the UK's first network-integrated service that fully complies with FCA mobile trading regulations, and BlackBerry Enterprise Service 10 Regulated-level for high security mobility management.

Mobile Voice Recording ensures all mobile phone calls made by financial traders are recorded transparently and cost effectively, and can also be used affordably when calling from abroad. The service also stores all text messages sent from devices using BlackBerry Enterprise Service 10.

Unlike other app based services, Mobile Voice Recording works with any handset and, because it is embedded within the EE network, it automatically records all calls without the user having to do anything. Users don't need to open apps to access the service or remember to dial prefix numbers before making calls, reducing overall call costs.

As a default feature on subscribed mobile connections, Mobile Voice Recording assists firm's compliance with FCA regulation that requires mobile phone communications relating to transactions in the equities, bond, derivatives and financial commodity markets to be recorded to help deter and detect market abuse in the UK. The service has been jointed developed by EE and Etrali Trading Solutions, the market leading integrator of voice capture and voice analytics platforms for the financial markets.

Mobile Voice Recording stores all voice and data communications for six months. Data can be either stored on the Etrali private cloud infrastructure, which is accessed through a secure online portal, or immediately streamed directly to financial institutions dedicated storage system for added security. The service is available on a per-user licence basis and can be integrated into the customer's existing voice recording infrastructure without the need for the data to be stored in the cloud at any point.

Rik Turner, senior analyst, financial services technology, Ovum, said: "The evolution of mobile recording has already seen the SIM-based approach prevail over software clients and now MNOs are gradually moving in to compete against MVNOs. It is Ovum's opinion they will win and call recording will become a tick-box option in enterprises' contracts with their mobile provider."

EE also announces BlackBerry Enterprise Service 10 (BES 10) Regulated-level Enterprise Mobility Management (EMM), which gives financial services organisations the highest level of control for BlackBerry 10 smartphones. BES 10 Regulated-level EMM enables granular control over device features such as the in-built camera, Wi-Fi and Bluetooth connectivity from a web-based management console, alongside option to deploy and manage work applications and restrict unapproved apps.

These services are part of EE's 'In The City' initiative, which is aimed at delivering new mobility capabilities to City-based businesses. The initiative also includes EE's double speed 4G network, available in the City offering speeds up to 60Mbps and averaging 24-30Mbps. The marketing campaign to accompany this drive for new customers comprises print advertising, direct marketing and an event for customers and prospects to introduce EE's offering to the financial services industry.

Gerry McQuade, Chief Marketing Officer for Business at EE, said: "We pride ourselves on providing the best, fastest and most secure mobile services in the world. With our 'In The City' strategy, we've put together a complete package for financial services organisations that makes it easier to securely manage their mobile device fleets and comply with regulations governing mobile trading. Not only is this critical to our customers' business but also to the health and integrity of the financial services industry in the UK."

Robert Powell, Global Head of Compliance, Etrali Trading Solutions, said: "Mobile Voice Recording has the potential to be a real game-changer for the industry. Users get a normal mobile call experience. Compliance departments can easily recover calls and use advanced analytics in downstream systems to meet increasing regulatory requirements."

EE's 'In The City' initiative comes as the company nears the one-year anniversary of its 4G network launch on 30th October. In that time, EE has attracted more than 3,000 corporate customers to 4G, including large organisations in the financial services industry.

 

Re-disseminated by The Asian Banker

Categories: Technology & Operations
Keywords: EE



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