The Asian Banker
中文
LoginSubscribe

BofA introduces Merrill Edge Roadmap
Feb 20, 2013

February 14th 2013 - Bank of America today introduced Merrill Edge Roadmap, a new way to help mass affluent clients pursue their financial goals through personalized advice and guidance from a licensed Merrill Edge Financial Solutions Advisor™. Merrill Edge Roadmap provides a simple way for clients to understand their current financial situation, document their financial goals, and create an action plan to help them pursue those goals. To ensure that clients stay on track, Merrill Edge Roadmap includes a complimentary review of their progress at least twice a year.

“Mass affluent clients are focused on meeting their individual and family life goals, such as having a comfortable retirement or sending their children to college,” said Alok Prasad, head of Merrill Edge. “Merrill Edge Roadmap looks at their financial goals and provides specific steps that they can act on by working with a Merrill Edge Financial Solutions Advisor.”

According to the fall 2012 Merrill Edge Report, three-quarters (73 percent) of mass affluent Americans are concerned that their retirement assets won’t last throughout their lifetime, and 67 percent are concerned they won’t be able to afford the lifestyle they desire in retirement. The cost of college is also a concern, with nearly three-in-five (58 percent) dipping into their own personal savings to fund their children’s education. As a result, 76 percent of mass affluent Americans are seeking some kind of guidance to help them manage important financial tasks.

The Merrill Edge Roadmap experience starts with a one-on-one conversation with a licensed Merrill Edge Financial Solutions Advisor. The conversation focuses on clearly laying out the client’s current financial situation – including savings, income and expenses. This is followed by a detailed discussion of the goals for the client and their families, which may include retirement, college savings, emergency funds, saving for a large purchase, or accumulating wealth. From there, a client receives a free financial assessment and action plan, including specific investment recommendations tailored to their needs. Moving forward, a client will receive reports detailing the progress they are making towards their specific goals. They will also have the opportunity to meet with a Financial Solutions Advisor every six months or as needed to review their advancement toward their goals and make adjustments if necessary.

“We understand that our clients have unique financial situations and personal goals that evolve with time,” said Prasad. “Merrill Edge Roadmap will help them to identify and pursue these evolving goals throughout their lifetime – from entering the workforce to preparing for retirement.”

Bank of America and Merrill Edge are committed to simplifying the financial lives of the mass affluent. Clients can seamlessly manage all of their Bank of America bank accounts and Merrill Edge investment accounts in one place.

 

Re-disseminated by The Asian Banker

Categories: Retail Banking
Keywords: BofA



Sponsors
Social
Linkedin Twitter facebook
The Asian Banker app is now available for your smartphone
Show Less
White Papers
About us | Jobs and Internships with us | Contact us | Advertise with Us | | Privacy Policy | Copyrights Requests | Legal Notice | Feedback
RSS FeedRSS Feed | Follow us on Linkedin Twitter Facebook
Copyright 2014, The Asian Banker. All Rights Reserved .