The Asian Banker

Barclaycard launches personalised shopping service
May 17, 2013

May 9th 2013 - Barclaycard today launches bespoke offers, a personalised shopping service that is free to all UK consumers and will save them money on the goods and services they buy every day.

Upping the ante in the world of money saving, bespoke offers helps people get better value from things they actually want to buy. bespoke offers makes it easy for consumers to search for a wide range of offers at home or on the go – from food to petrol to home entertainment to travel. But it also tailors offers to the consumer’s actual spending needs, bringing a whole new level of personalisation to the offers market. Merchants benefit by being able to focus their marketing and provide added value to customers who are most likely to want their products or services.

Barclaycard has been connecting consumers and merchants since 1966 and now processes almost half of all debit and credit card spending in the UK, giving it unrivalled insight into UK shopping trends. With the market flooded with ‘offer’ services and websites, today’s consumers are suffering from ‘offer fatigue’ and want a new kind of shopping experience that gives them what they want, where they want it. Merchants also want to offer more value and great shopping incentives to new and existing customers, with the ability to flex their offering to maximise success.

Barclaycard is unique in the UK in servicing both consumers and retailers, and bespoke offers reflects this detailed understanding of both shopping and sales trends. The launch of bespoke offers addresses the fundamental shift that has occurred in the way people shop and the savings they expect to make.

There are around 5,000 offers already available from hundreds of retailers, from big name brands such as Tesco, House of Fraser, Shell, Odeon, British Airways and Starbucks to local favourites. Accessible online and on mobile devices, bespoke offers allows people to search for their nearest savings suggestions when out on the high street, or browse and buy online in the comfort of their home or office.

Valerie Soranno Keating, CEO of Barclaycard said:

“Barclaycard has been in the business of helping consumers to make payments and retailers take payments since 1966. We see how much UK consumers are trying to squeeze more out of every pound they spend and how UK retailers are struggling to provide incentives to the right customers to encourage more sales.

“We created bespoke offers for every consumer and retailer in the UK. We estimate that if the typical UK consumer made maximum use of bespoke offers across their household spend they could potentially save as much as £2,100 per year. For UK retailers this could amount to tens of millions of pounds in additional sales.

“bespoke offers is the savvy shoppers ‘savings SatNav’, always at your fingertips offering whatever you want, whenever you want it. And it also delivers insights to merchants that will help them grow their business. It’s a win/win for the UK market!”


Re-disseminated by The Asian Banker

Categories: Retail Banking
Keywords: Barclaycard

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