Banking in Brief
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Our research and analysis on FSI Customer Relationship Management
The following in-depth pieces represent our archive of research and analysis on FSI Customer Relationship Management
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Asian banks keen on pursuing analytics-driven marketing initiatives across channels
Date: May 08, 2013
Author: Levina Lim
Categories: Australia, Channels, Customer Centricity, Data & Analytics, Data Management, FSI Customer Relationship Management
, Hong Kong, Indonesia, Singapore, Taiwan, Technology & Operations, UAE
Keywords: Real-Time Analytics, CBA, Bank Mashreq, Sentiment Analysis, Big Data, ICICI Bank, Citibank, LBD, OCBC, HSBC, ANZ
Tapping into high-performance analytics and sentiment analysis the next frontier for banks ready to take the leap.
Can the financial community in Asia rise to the challenges of regional integration?
Date: Apr 26, 2013
Author: Foo Boon Ping
Categories: Capital & Strategic Issues, China, Data & Analytics, Data Management, FSI Customer Relationship Management
, Innovation, Regulation, Risk and Regulation, Technology & Operations
Keywords: Asian Banker Summit 2013, ASEAN, Deutsche Bank, Kasikornbank, OCBC, Bank of Queensland, Big Data, BoC, DBS, UBS, ANZ
Recent market and regulatory changes in the banking industry have accentuated the need for bankers to seize opportunities and weather challenges.
OCBC enhances data analytics capabilities to drive business value
Date: Apr 12, 2013
Author: Levina Lim
Categories: Customer Centricity, Data & Analytics, Data Management, FSI Customer Relationship Management
, Technology & Operations
Keywords: OCBC, Donald MacDonald, OSPL, GE, CRM, Infographics, OCBC ROME
Donald MacDonald, head of OCBC’s group consumer analytics and decisioning division, discusses the bank’s data analytics capabilities and its focus on value-added initiatives.
Consistent customer experience across channels a key concern for Malaysia banks seeking regionalisation
Date: Mar 18, 2013
Author: Levina Lim
Categories: Channels, Core Banking, Data & Analytics, FSI Customer Relationship Management
, Innovation, Internet Banking, Mobile Banking, Retail Banking, Risk & Performance, Technology & Operations
Keywords: Channel Integration, Regionalisation, Customer Experience, Process Automation
Proceedings report from The Asian Banker Breakfast Roundtable Dialogue on the strategic technology and banking business imperatives of 2012.
Mid-sized Chinese banks drive cash management capabilities through SME focus
Date: Mar 12, 2013
Author: Baron Laudermilk
Categories: Cash, Treasury & Trade, China, Customer Centricity, Data & Analytics, FSI Customer Relationship Management
, Technology & Operations, Transaction Banking
Keywords: ICBC, BoC, BOCOM, China Merchants Bank
While ICBC remains the frontrunner in China’s cash management business, BOCOM and CMB have also achieved impressive YoY growth figures.
OCBC’s AutoROME implementation led to improved customer service quality and productivity
Date: Feb 28, 2013
Author: Durva Lakhlani
Categories: Branch Banking, Channels, Customer Centricity, Data & Analytics, FSI Customer Relationship Management
, Retail Banking, Technology & Operations
Keywords: AutoROME, OCBC, Pegasystems, CX, Donald Macdonald, FNA
AutoROME successfully improved OCBC's customer experience at the bank account opening stage while increasing opportunities for cross-selling.
China CITIC Bank employs data-oriented strategy to activate dormant card accounts
Date: Feb 07, 2013
Author: Baron Laudermilk
Categories: Cards, China, Customer Centricity, Data & Analytics, Data Management, FSI Customer Relationship Management
, Retail Banking, Technology & Operations
Keywords: China CITIC Bank, SAS, Data Modeling, SAS EM, SAS DM
China CITIC Bank’s credit card activation rates improved 389% since implementing SAS’ marketing campaign, designed to improve credit card management.
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