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Our research and analysis on FSI Customer Relationship Management
The following in-depth pieces represent our archive of research and analysis on FSI Customer Relationship Management .
Shift in consumer behavioural patterns affecting banks’ Big Data usage
Banks will need to better direct the appropriate promotions, deals or product options to customers in line with their past habits, if they are to turn an average customer into a loyal one.
OCBC enhances data analytics capabilities to drive business value
Donald MacDonald, head of OCBC’s group consumer analytics and decisioning division, discusses the bank’s data analytics capabilities and its focus on value-added initiatives.
Mid-sized Chinese banks drive cash management capabilities through SME focus
While ICBC remains the frontrunner in China’s cash management business, BOCOM and CMB have also achieved impressive YoY growth figures.
OCBC’s AutoROME implementation led to improved customer service quality and productivity
AutoROME successfully improved OCBC's customer experience at the bank account opening stage while increasing opportunities for cross-selling.
China CITIC Bank employs data-oriented strategy to activate dormant card accounts
China CITIC Bank’s credit card activation rates improved 389% since implementing SAS’ marketing campaign, designed to improve credit card management.



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