Banking in Brief
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Our research and analysis on Customer Centricity
The following in-depth pieces represent our archive of research and analysis on Customer Centricity.
China CITIC Bank employs data-oriented strategy to activate dormant card accounts
Date: Feb 07, 2013
Author: Baron Laudermilk
Categories: Cards, China, Customer Centricity, Data & Analytics, Data Management, FSI Customer Relationship Management
, Retail Banking, Technology & Operations
Keywords: China CITIC Bank, SAS, Data Modeling, SAS EM, SAS DM
China CITIC Bank’s credit card activation rates improved 389% since implementing SAS’ marketing campaign, designed to improve credit card management.
DBS new flagship branch concept reduces transaction time by half
Date: Jan 15, 2013
Author: Durva Lakhlani
Categories: Branch Banking, Channels, Customer Centricity, Innovation, Internet Banking, Retail Banking, Singapore, Technology & Operations
Keywords: DBS Bank, DBS Treasures, DBS Private Client, Deutsche Bank, Umpqua Bank, CBA, HSBC Premier, YES Bank
DBS’ state of art branch makes use of technology, design and innovative concepts to serve customer faster and align their branch banking experience with e-channels.
Kookmin Bank targets work process innovation through smart branch concept
Date: Oct 24, 2012
Author: Research
Categories: Branch Banking, Channels, Customer Centricity, Innovation, Retail Banking, South Korea, Technology & Operations
Keywords: Kookmin Bank, Kang Jin Seop, Branch Innovation, Customer Engagement, Smart Branch, Self-Service Operations, J2EE, IBM
With the introduction of its smart branch, Kookmin Bank enables staff to spend 70% of their time on sales and advisory services.
Asian banks need to enhance social media presence to foster closer customer ties
Date: Oct 19, 2012
Author: Baron Laudermilk
Categories: Channels, Customer Centricity, Technology & Operations
Keywords: Social Media, Facebook, Twitter, Weibo, Sina Weibo, Renren, Standard Chartered Bank, Citibank, China Merchants Bank, SPDB
While Asian banks are becoming increasingly aware of the potential presented by social media, many remain undetermined about their social media strategies.
Chinatrust Commerical Bank pursues simplification of IT processes
Date: Sep 20, 2012
Author: Carol Wheatcroft
Categories: Channels, Core Banking, Customer Centricity, Taiwan, Technology & Operations
Keywords: Chinatrust Commercial Bank, Jeremy Ou, Oracle, Wentron, Mobile Commerce, BYOD, Mobile Applications
Jeremy Ou, Chinatrust Commercial Bank’s CIO, addresses the bank’s IT priorities in the coming year and concerns about rising outsourcing costs.
China CITIC Bank implements data-driven strategy to drive future growth
Date: Aug 13, 2012
Author: Carol Wheatcroft
Categories: Cards, China, Customer Centricity, Data & Analytics, Data Management, Retail Banking, Technology & Operations
Keywords: China CITIC Bank, NPL, Credit Card Centre, Data Storage, Greenplum, US EMC Corporation, EDW, MPP, ODS, Data Mining, Data Analysis, IBM, FICO, CRM
The joint stock bank redefines its credit card centre strategy to create more successful marketing communications, whilst also improving risk management capabilities.
Disruptive technologies are changing the banking landscape
Date: Jun 07, 2012
Author: Baron Laudermilk
Categories: Asian Banker Summit 2012, Channels, Customer Centricity, Mobile Banking, Retail Banking, Technology & Operations
Keywords: SAP, Social Media, Disruptive Technology, Matt Dooley, Google Wallet, Matthew Talbot, Standard Bank, Standard Chartered Bank
Merchant companies such as Google and Facebook are rapidly changing the market structure and displacing the traditional roles of banks. Are banks ready to adapt?
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