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Our research and analysis on Customer Centricity
The following in-depth pieces represent our archive of research and analysis on Customer Centricity.
China CITIC Bank employs data-oriented strategy to activate dormant card accounts
China CITIC Bank’s credit card activation rates improved 389% since implementing SAS’ marketing campaign, designed to improve credit card management.
DBS new flagship branch concept reduces transaction time by half
DBS’ state of art branch makes use of technology, design and innovative concepts to serve customer faster and align their branch banking experience with e-channels.
Kookmin Bank targets work process innovation through smart branch concept
With the introduction of its smart branch, Kookmin Bank enables staff to spend 70% of their time on sales and advisory services.
Asian banks need to enhance social media presence to foster closer customer ties
While Asian banks are becoming increasingly aware of the potential presented by social media, many remain undetermined about their social media strategies.
Interview transcript: Terry Leahy, Former CEO, Tesco
Terry Leahy, Former CEO of Tesco discusses his new book “Management In 10 Words”, the importance of being guided by a noble purpose, putting customers first and keeping a lean organisation.
Chinatrust Commerical Bank pursues simplification of IT processes
Jeremy Ou, Chinatrust Commercial Bank’s CIO, addresses the bank’s IT priorities in the coming year and concerns about rising outsourcing costs.
China CITIC Bank implements data-driven strategy to drive future growth
The joint stock bank redefines its credit card centre strategy to create more successful marketing communications, whilst also improving risk management capabilities.
Disruptive technologies are changing the banking landscape
Merchant companies such as Google and Facebook are rapidly changing the market structure and displacing the traditional roles of banks. Are banks ready to adapt?



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